This is such a clever idea that I am mesmerised by it. It certainly does work on many levels, displaying different messages for adults and children at the same time!
However,critics on the YouTube page may be accurate in saying that how the ad works should not be publicised as it will minimise the impact………
Some sceptics are even claiming that toy companies may use the same tactic for advertising their wares in the future.
Sometimes abuse is only visible to the child suffering it. What ever the sceptics say, ANAR (Aid to Children and Adolescents at Risk Foundation) has certainly highlighted the issue of child abuse.